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Strategic Marketing Management : planning, implementation and control
Strategic Marketing Management planning implementation and control
Author: Richard M. S. Wilson, Colin Gilligan
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: — * Where are we now? - Strategic and marketing analysis — * Where do we want to be? - Strategic direction and strategy formulation — * How migh...  more »
ISBN-13: 9780750659383
ISBN-10: 0750659386
Publication Date: 1/12/2005
Pages: 882
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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