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Strategic Marketing for Non-Profit Organizations (7th Edition)
Strategic Marketing for NonProfit Organizations - 7th Edition
Author: Alan R Andreasen, Philip Kotler
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. — Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. — ...  more »
ISBN-13: 9780131753723
ISBN-10: 013175372X
Publication Date: 10/20/2007
Pages: 504
Edition: 7
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 2
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