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Strategic Marketing for Nonprofit Organizations
Strategic Marketing for Nonprofit Organizations
Author: Philip Kotler, Alan R. Andreasen
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
ISBN-13: 9780138519322
ISBN-10: 0138519323
Pages: 156
Edition: 4th
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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