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The Strategic Marketing Plan Audit
The Strategic Marketing Plan Audit
Author: Michael Baker
The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). The audit identifies and explains 7 types of strategic marketing planning - you'll disco...  more »
ISBN-13: 9781902433998
ISBN-10: 1902433998
Publication Date: 7/7/2008
Pages: 120
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Publisher: CAMBRIDGE STRATEGY PUBLICATIONS
Book Type: Paperback
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