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Strategic Marketing Planning (CIM Student)
Strategic Marketing Planning - CIM Student
Author: Colin Gilligan, Richard M. S. Wilson
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. — Leading authors in this sector, Wilson and Gilligan offer current thinki...  more »
ISBN-13: 9780750622462
ISBN-10: 0750622466
Publication Date: 5/2003
Pages: 624
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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