Skip to main content
PBS logo
 
 

Search - Strategic Marketing Problems: Cases and Comments (9th Edition)

Strategic Marketing Problems: Cases and Comments (9th Edition)
Strategic Marketing Problems Cases and Comments - 9th Edition
Author: Roger A. Kerin, Robert A. Peterson
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature con...  more »
ISBN-13: 9780130276612
ISBN-10: 0130276618
Publication Date: 1/15/2001
Pages: 725
Edition: 9
Rating:
  ?
0 stars, based on 0 rating
Publisher: Pearson Education
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.