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Strategic Marketing Problems: Cases and Comments : Student Software Worksheet Manual
Strategic Marketing Problems Cases and Comments Student Software Worksheet Manual
Author: Elbert B. Greynolds, Rober A. Kerin, Robert A. Peterson
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 43 cases that feature con...  more »
ISBN-13: 9780136787723
ISBN-10: 013678772X
Publication Date: 6/1999
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Publisher: Prentice Hall College Div
Book Type: Paperback
Members Wishing: 0
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