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Strategic Marketing for Success in Retailing
Strategic Marketing for Success in Retailing
Author: A. Coskun Samli
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers ...  more »
ISBN-13: 9781567201864
ISBN-10: 1567201865
Publication Date: 9/30/1998
Pages: 416
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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