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Strategies for Electronic Commerce and the Internet
Strategies for Electronic Commerce and the Internet
Author: Jr. Lucas Henry C.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage i...  more »
ISBN-13: 9780262621731
ISBN-10: 0262621738
Publication Date: 4/1/2003
Pages: 279
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Publisher: The MIT Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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