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Strategy in advertising: Matching media and messages to markets and motivation
Strategy in advertising Matching media and messages to markets and motivation
Author: Leo Bogart
Advertising, Marketing, Communications, Media Studies
ISBN-13: 9780872510944
ISBN-10: 0872510948
Pages: 406
Edition: 2nd
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Publisher: Crain Books
Book Type: Hardcover
Members Wishing: 0
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