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Strategy Is Destiny: How Strategy-Making Shapes a Company's Future
Strategy Is Destiny How StrategyMaking Shapes a Company's Future
Author: Robert Burgelman, Andrew S. Grove
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelma...  more »
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ISBN-13: 9780684855547
ISBN-10: 0684855542
Publication Date: 12/15/2001
Pages: 464
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Publisher: Free Press
Book Type: Hardcover
Members Wishing: 1
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