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Strategy Express (Express Exec)
Strategy Express - Express Exec
Author: John Middleton, Bob Gorzynski
Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesc...  more »
ISBN-13: 9781841127071
ISBN-10: 1841127078
Publication Date: 5/19/2006
Pages: 130
Edition: 2
Rating:
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Publisher: Capstone
Book Type: Paperback
Members Wishing: 0
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