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The Strategy Process: Concepts, Contexts, Cases
The Strategy Process Concepts Contexts Cases
Author: Joseph B. Lampel, Henry Mintzberg, James Quinn, Sumantra Ghoshal
'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offerin...  more »
ISBN-13: 9780273716280
ISBN-10: 027371628X
Publication Date: 11/1/2013
Pages: 744
Edition: 5th Revised edition
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Publisher: Pearson Education Limited
Book Type: Paperback
Members Wishing: 0
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