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The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business
The Successful Coffee House 22Day Action Plan to Create a Relevant and Profitable Business Author:David J. Morris, Chris Heyer, Lon LaFlamme The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: ? Creating your own Specific Brand Image (SBI) ? Developing a flexible business that can evolve with industry trends ? Using holistic b... more »randing to maximize your customer experience ? Crafting a business that is unique with uncompromising quality ? Creative ways to differentiate your coffee house ? Barista hiring tips to ensure an engaging culture ? Techniques to keep your staff motivated ? Today's coffee house design trends ? The role of the professional barista ? Creating your own business plan ? Weekly Playbook to increase ticket averages« less