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Successful Direct Marketing Methods
Successful Direct Marketing Methods
Author: Bob Stone, Ron Jacobs
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Haile...  more »
ISBN-13: 9780071458290
ISBN-10: 0071458298
Publication Date: 11/14/2007
Pages: 592
Edition: 8
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Publisher: McGraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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