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Successful Marketing Plan: A Disciplined and Comprehensive Approach (Business)
Successful Marketing Plan A Disciplined and Comprehensive Approach - Business
Author: Roman J. Jr Hiebing, Scott W. Cooper
Use this time-tested method to teach students how to develop an effective marketing plan. A disciplined, integrated, and interlocking approach to marketing planning is presented in 10, easy-to-follow steps. Practical worksheets help students define the important issues, determine answers to key questions, and make informed decisions. Students wi...  more »
ISBN-13: 9780844231990
ISBN-10: 0844231991
Pages: 342
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Publisher: Passport Books
Book Type: Paperback
Members Wishing: 0
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