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Successful Marketing Plan
Successful Marketing Plan
Author: Roman G., Jr. Hiebing, Scott W. Cooper
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
ISBN-13: 9780844202488
ISBN-10: 0844202487
Pages: 322
Edition: Brief
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Publisher: NTC/Contemporary Publishing Company
Book Type: Paperback
Members Wishing: 0
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