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Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor
Successful Marketing Strategies for Nonprofit Organizations Winning in the Age of the Elusive Donor
Author: Barry J. McLeish
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and con...  more »
ISBN-13: 9780470529812
ISBN-10: 0470529814
Publication Date: 11/30/2010
Pages: 272
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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