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Successful Marketing Strategies for Nonprofit Organizations (Nonprofit Law, Finance, and Management)
Successful Marketing Strategies for Nonprofit Organizations - Nonprofit Law, Finance, and Management
Author: Barry J. McLeish
Explains how marketing can be used to enhance fund-raising, get the word out about a new service and increase the nonprofit's visibility in the community. Discusses basic marketing concepts and demonstrates how to apply them to situations facing all types of nonprofit organizations. Packed with authentic anecdotes and examples of what does and d...  more »
ISBN-13: 9780471105688
ISBN-10: 0471105686
Publication Date: 8/1995
Pages: 294
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Publisher: John Wiley Sons Inc
Book Type: Hardcover
Members Wishing: 0
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