Sucessful Sign Design 2 Author:The Editors of Signs of the Times Magazine "Eat here. Get Gas." "Diner." "Air Cooled." In the 1940's, these were some of the missives that left no doubt as to the ideas being conveyed. Some of the signs were neon. Some blinked. Others undulated on white satin with gold tassel trim. — Life was simple then. — Today, in a world of a million messages and images that clutter our vision, it is n... more »ot sufficient to merely state a name or an idea; it's the presentation of the thought that counts. Today, the signage design is as important as the sign message.
This book, SUCESSFUL SIGN DESIGN 2, has compiled and cataloged some of the most compelling and dramatic sign design trends of retailers, restaurants, casinos, condominiums, banks, hotels and more. They're the best of the best?collected from the submissions of the annual design competition administered by Sings of the Times magazine. You'll find more than 350 full color photographs that illustrate the following seven categories.