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Surveying Public Opinion (Mass Communication)
Surveying Public Opinion - Mass Communication
Author: Sondra Rubenstein
The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new techn...  more »
ISBN-13: 9780534178567
ISBN-10: 0534178561
Publication Date: 7/28/1994
Pages: 464
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Publisher: Wadsworth Publishing Company
Book Type: Paperback
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