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Tangible Strategies for Intangible Assets
Tangible Strategies for Intangible Assets
Author: John Berry
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.This book explains the latest thinking and techniques in measuring ...  more »
ISBN-13: 9780071412865
ISBN-10: 0071412867
Publication Date: 11/30/2004
Pages: 325
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
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