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Techno-Ready Marketing: How and Why Your Customers Adopt Technology
TechnoReady Marketing How and Why Your Customers Adopt Technology
Author: A. Parasuraman, Charles L. Colby
Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and...  more »
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ISBN-13: 9781416576631
ISBN-10: 1416576630
Publication Date: 9/11/2007
Pages: 240
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
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