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Ten Ways to Screw Up an Ad Campaign
Ten Ways to Screw Up an Ad Campaign
Author: Barry H. Cohen
This book is written for the small business, professional practitioners, and those who work in the advertising field. Chock-full of real life examples, it provides the reader with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which ...  more »
ISBN-13: 9780759644465
ISBN-10: 0759644462
Pages: 272
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Publisher: Authorhouse
Book Type: Paperback
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