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Tested Advertising Methods (5th Edition)
Tested Advertising Methods - 5th Edition
Author: John Caples, Fred E. Hahn
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
ISBN-13: 9780130957016
ISBN-10: 0130957011
Publication Date: 7/1998
Pages: 304
Rating:
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3 stars, based on 2 ratings
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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