Search - Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives

In a nutshell, the perfect guide for how progressives and liberals should act. Only request this book if you plan on passing it along after you've read it. Lakoff's message must be spread far and wide.

Demystifies how we got here - a careful, deliberate use of language on the part of the right to make dissent, even rational thought, quite difficult. Luckily, it ends with a how-to section for the progressives to re-frame the debate. Lakoff offers terms and phrases to use to counter all the inuendo used to control and limit discussion.

Explains how conservatives think, what their moral values really are, and how to articulate the progressive moral vision.