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Thinking Strategically: Planning for Your Company's Future
Thinking Strategically Planning for Your Company's Future Author:William L. Shanklin, John, Jr. Ryans Top managers approaching strategic planning for the first time and veterans of too many frustrating planning sessions will both find Thinking Strategically perceptive, practical, and refreshingly matter-of-fact. — In clear jargon-free language, the authors give real meaning to concepts and techniques for coping with the uncertainties of our incre... more »asingly turbulent environment.
They correct perceptions that can lead to unjustified disenchantment with strategic planning and show how it differs from entrepreneurship ...long-range planning...and operational planning.
Thinking Strategically discusses how to:
*analyze your business environment
*prepare alternate "scenarios" for dealing with future environments
*analyze competitors' market position
*understand the analytical tools of strategic planning
*capitalize on the strengths of your board of directors
*understand the role of investment banking
*plan domestic and global strategies
Real-life examples from companies such as Walt Disney Productions and interviews with company CEOs show how others make strategic planning work successfully.« less