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Third Generation R&D: Managing the Link to Corporate Strategy
Third Generation RD Managing the Link to Corporate Strategy
Author: Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson, Harvard Business School Press
Third Generation R&D, written by three senior consultants from Arthur D. Little, provides managers with a new approach that will make R&D a truly competitive weapon. The authors relate how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that some...  more »
ISBN-13: 9780071032841
ISBN-10: 0071032843
Publication Date: 2/1/1991
Pages: 325
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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