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Time for a Model Change : Re-engineering the Global Automotive Industry
Time for a Model Change Reengineering the Global Automotive Industry
Author: Graeme P. Maxton, John Wormald
The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. Although its products have had a fundamental impact on modern society in economic and social terms, the industry has fou...  more »
ISBN-13: 9780521837156
ISBN-10: 0521837154
Publication Date: 12/6/2004
Pages: 294
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Publisher: Cambridge University Press
Book Type: Hardcover
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