The first half of the book is very good, but gets bogged down quickly. I found the information on many of the pychological experiments fascinating, although I didn't always see the relevance to his premise. The biggest problem for me was that, as he did in his book "Blink," he makes his point ... then belabors it. I'd rather there have been less details on more examples rather than such extreme details on a few. His chapter on Sesame Street and Blues Clues, for example, went on far too long.
Excellent book. I really enjoyed the author's writing, and his research and analysis was fascinating. If you want to understand things about society, whether you're doing it for business or just for knowledge, this is a great book.
Gladwell does an excellent job of identifying a tipping point and then using examples that people may readily relate to. I found the book fascinating. I would hope that people would apply this to all aspects of life so that they can reach their own potential and encourage such in others.
This is a terrific book--Gladwell examines various trends, or "epidemics," from Airwalk & Hush Puppies shoes to diminished crime rates in NYC, then uses the information to explain how each of us might take tiny actions that can make big differences.
While provocative, I found the book to be poorly researched and the arguements unconvincing. Gladwell comes up with some examples of features of some things which are wildly popular, but completely fails to show that these features are either missing from unpopular things or common to all popular things. Spends the entire book explaining the three characteristics that he thinks cause a popularity tipping point, but then doesn't show why they cause it or why they fail in things which don't become popular. Pretty much, he's just saying: I found this attribute in a few popular things, so this attribute must be what makes them popular. The examples are fun, but the logic is terrible. Don't expect to learn anything that will help you.
After trying to come up with my own review, I read this one by Naiche A. ) from FREDERICK, MD wrote on 12/28/2007. She says exactly what I was thinking, but she says it much better than I did. :-)
"While provocative, I found the book to be poorly researched and the arguements unconvincing. Gladwell comes up with some examples of features of some things which are wildly popular, but completely fails to show that these features are either missing from unpopular things or common to all popular things. Spends the entire book explaining the three characteristics that he thinks cause a popularity tipping point, but then doesn't show why they cause it or why they fail in things which don't become popular. Pretty much, he's just saying: I found this attribute in a few popular things, so this attribute must be what makes them popular. The examples are fun, but the logic is terrible. Don't expect to learn anything that will help you."
Uneventful. I was already aware of reaching "Critical Mass" and the "100th Monkey Theory" the author shares his own ideas about what he thinks and provides new term words. I hardly remember what it was he had to say. Couldn't wait to swap it again and get my 2 credits back.
How an idea, trend, or social behavior spreads like wildfire. Explores the tipping point phenomenon. Shows how people throughout the world think about selling products and disseminating ideas. Not just a marketing manual!
This writer works for the New Yorker and previously was a business and science writer for the Washington Post. This book is inspiring and enthusiastic in its look at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages and products often spread like outbreaks of infectious disease.
I read this a few years ago. Such a great, simple truth, easily overlooked. Gladwell writes very comfortably, almost conversationally, tossing in stories in a casual way that turns out to be right on the point. Again and again, I found myself thinking, "Huh... I didn't know I knew that!" or "So that's why...!"
If you're looking for hard data, tersely delivered, you might be impatient with Gladwell's style; but if you can slow it down a bit for a casual journey, you will find at the end that the whole "tipping point" concept will be a useful and insightful way of understanding that has become part of your perceptions and perspective.
This book is right up there with the business classic, "Who Moved My Cheese." The most helpful concept explained in this book is that of "connectors." We all know them and Gladwell explains how to leverage the power and connections of these people to help launch or expand a business.
If you are pursuing income streams on the internet, this book will help you understand how important other people are in growing a business. You cannot do it alone. You cannot rely on advertising. You must rely on people.
The book also explains how trends have taken off due to one small factor - such as a celebrity endorsement, a change in consumer preferences, or some other factor. Many success stories are about luck and timing - and of course, hard work and who you know.
As with every other gladwell book, it is a nice idea that is summed up in the first couple of chapters and then reiterated until one is sick of it. Basically one gets sick of it because the examples and studies are poorly thought out and detailed leaving behind more questions than answers. And one is left with a big so what at the end of the book.
Read the summary on amazon and dont waste your money.
I have really enjoyed this. I can't remember what (or who) prompted me to read this (not exactly my genre?) but it is truly entertaining and thought-provoking. I'm driving my husband nuts with my "Listen to what I just read in this book..." It has everything from history (Paul Revere's midnight ride) to marketing (skater shoes) to kid's TV (Sesame Street and Blue's Clues) and it is just fascinating.
This book does drag a bit at times, but I still thought it was very interesting. I actually really enjoyed reading about the real-life studies and situations that were used to demonstrate the ways in which a very small change can have a huge effect, even making the difference between a major success and epic failure. When you read and learn what a profound difference a fairly small number of people or a relatively small act (such as cleaning up graffiti in the subway system, or arresting fare-beaters) can have on a large scale, it really does make you view situations differently. Suddenly the reasoning behind a lot of things makes more sense, even if it logically seems strange. While I wouldn't list it as one of my favorite books, it was very interesting and well worth reading.
One of my all-time favorites in non-fiction, The Tipping Point keeps you riveted. Malcolm Gladwell's writing style is easy to read and infinitely informative. Although much of the idea behind The Tipping Point can be about marketing products, it is so much more than that. I recommend this book to anyone wanting to make a change in our world. Gladwell clearly explains trends we never heard about from mainstream media. He studies human behavior carefully and gives some unique observations. Once you've read this, you'll want to read all of his work!
Good book, enjoyed the examples by the author, I'm a business owner and the book gave me some prospective of how to market my business, using mavens, connectors and salesmen that are the ones that can create word of mouth trends.
Malcolm Gladwell has a gift for making you think about the world around you in a completely different manner. This book leads you to contemplate why things happen the way they do, a new twist on cause and effect. I have several of his audio books and keep them in my car to listen while I drive. He's not only a great author, but an excellent narrator as well.
This book was interesting and gave me some new ways of seeing how things change in society. However, I felt the book was a bit long, especially towards the end where it just kept repeating the same information already discussed in previous chapters. I found the last few chapters slow reading and had to force myself to finish the book.
"looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease."... from the book jacket
I enjoy Mr. Gladwell's way of thinking about things in general, so anything he would write would interest me. I had read "Blink" before this enjoyed that as well. His combination of psychology and sociology, with his way of questioning things makes for a very interesting and thought provoking read. I highly recommend it .