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The Tipping Point
The Tipping Point
Author: Malcolm Gladwell
Advance praise for The Tipping Point — "What someone once said about the great Edmund Wilson is as true of Malcom Gladwell: he gives ideas the quality of action. Here he's written a wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." -- Michael Lewis, atuhor of Liar's Poker and the ...  more »
ISBN: 204542
Publication Date: 2000
Pages: 279
Rating:
  • Currently 3.9/5 Stars.
 4

3.9 stars, based on 4 ratings
Publisher: Little, Brown, and Company
Book Type: Paperback
Members Wishing: 22
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Not many "aha" moments in this one, and I found myself saying "duh" out loud several times, but it was an interesting look at how trends get started. Included are definitions of the concepts of connectors (people that know a lot of other people), mavens (people who know a lot about particular stuff), and stickiness (how well a concept is remembered and/or internalized). However, Gladwell strays from his point a bit with an extensive look at children's television, which--while interesting--is not directly applicable to adults' habits. I'd recommend this book if you're into the genre. Otherwise, try "Predictably Irrational" for a more eye-opening account of consumer behavior.


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