The Tipping Point Author:Malcolm Gladwell Advance praise for The Tipping Point — "What someone once said about the great Edmund Wilson is as true of Malcom Gladwell: he gives ideas the quality of action. Here he's written a wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." -- Michael Lewis, atuhor of Liar's Poker and the ... more »The New New Thing« less
Not many "aha" moments in this one, and I found myself saying "duh" out loud several times, but it was an interesting look at how trends get started. Included are definitions of the concepts of connectors (people that know a lot of other people), mavens (people who know a lot about particular stuff), and stickiness (how well a concept is remembered and/or internalized). However, Gladwell strays from his point a bit with an extensive look at children's television, which--while interesting--is not directly applicable to adults' habits. I'd recommend this book if you're into the genre. Otherwise, try "Predictably Irrational" for a more eye-opening account of consumer behavior.