Skip to main content
PBS logo
 
 

Search - Tourism: The Business of Travel (4th Edition)

Tourism: The Business of Travel (4th Edition)
Tourism The Business of Travel - 4th Edition
Author: Roy A. Cook, Laura J. Yale, Joseph J. Marqua
Written in a conversational style, this book views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each ...  more »
ISBN-13: 9780137147298
ISBN-10: 0137147295
Publication Date: 2/21/2009
Pages: 432
Edition: 4
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.