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Tourism and Hospitality Marketing: A Global Perspective
Tourism and Hospitality Marketing A Global Perspective
Author: Simon Hudson
This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary mar...  more »
ISBN-13: 9781412946872
ISBN-10: 1412946875
Pages: 488
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Publisher: Sage Publications Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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