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Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
Transforming Your Gotomarket Strategy The Three Disciplines of Channel Management
Author: V. Kasturi Rangan, Marie Bell
Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What compani...  more »
ISBN-13: 9781591397663
ISBN-10: 1591397669
Publication Date: 6/30/2006
Pages: 289
Edition: 1
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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