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Travel and Tourism Marketing
Travel and Tourism Marketing
Author: Dotty Oelkers
TRAVEL AND TOURISM MARKETING teaches marketing concepts within the context of the travel industry. Driven by the key marketing functions identified in the National Marketing Education Standards, TRAVEL AND TOURISM MARKETING serves as a resource for all marketing professionals. Using numerous real-life examples, TRAVEL AND TOURISM MARKETING provi...  more »
ISBN-13: 9780538442855
ISBN-10: 0538442859
Publication Date: 1/5/2006
Pages: 320
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Paperback
Members Wishing: 0
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