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Trends In Corporate Advertising ( Third Edition)
Trends In Corporate Advertising - Third Edition Author:James R. Gregory Trends in Corporate Advertising (Third Edition) The third edition of ANA's triennial survey, Trends in Corporate Advertising, covers 1995 through 1997 and provides a compelling snapshot of both the state of the industry today and critical trends for the past decade. Among key findings are the continued rise in the number of companies employ... more »ing corporate advertising and an increase in spending levels. The study also covers areas such as primary objectives of corporate advertising, types of media used, spending levels, target audiences and organizational structures.« less