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Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market
Trust and Power Consumers the Modern Corporation and the Making of the United States Automobile Market
Author: Sally H. Clarke
Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between modern corporations and consumers by examining automobiles during the 20th century. In the new market at the turn of the century, automakers produced defective cars, and con...  more »
ISBN-13: 9780521120388
ISBN-10: 0521120381
Publication Date: 8/28/2009
Pages: 316
Edition: 1
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Publisher: Cambridge University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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