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USAA: Life Story of a Business Cooperative
USAA Life Story of a Business Cooperative Author:Edward Clare Dunn This is the frank and colorful history of a unique business cooperative; the men who began it "on a shoestring" nearly fifty years ago; and the men and women who developed it through the years into the 250-million-dollar, 700,000-member, profit-sharing enterprise it is today. — The story reveals how this unusual organization achieved success, and... more » in addition mirrors the general growth of the insurance industry during this period and that of the nation as well.
It all began in 1922 in San Antonio, where USAA -- the United Services Automobile Association -- was founded by a small group of army officers for the purpose of providing low-cost, reliable automobile insurance to army officers on the move.
The story follows the Association through its early years of pitfalls and growing pains -- the firing of the first two general managers -- the thwarting of a group attempting to scuttle the cooperative and set up a stock company -- the fight for survival during the depression years and the quelling of a rebellion within the board of directors.« less