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The Ultimate Field Guide to Digital Program Management
The Ultimate Field Guide to Digital Program Management
Author: Daniel Newman, Olivier Blanchard
To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes... what they want the business to get from digital efforts, then they make educated guesses about the best way to accomplish those outcomes. The problem is that t...  more »
ISBN-13: 9781943275731
ISBN-10: 1943275734
Publication Date: 7/16/2015
Pages: 186
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Publisher: Broadsuite, Inc.
Book Type: Paperback
Members Wishing: 0
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