Book Reviews of Under the Radar : [Talking to Today's Cynical Consumer] (Adweek Magazine Series)

Under the Radar : [Talking to Today's Cynical Consumer] (Adweek Magazine Series)
Under the Radar - Talking to Today's Cynical Consumer - Adweek Magazine Series
Author: Jonathan Bond, Richard Kirshenbaum
ISBN-13: 9780471174691
ISBN-10: 0471174696
Publication Date: 11/1997
Pages: 226
Rating:
  • Currently 4/5 Stars.
 1

4 stars, based on 1 rating
Publisher: Wiley
Book Type: Hardcover
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reviewed Under the Radar : [Talking to Today's Cynical Consumer] (Adweek Magazine Series) on + 23 more book reviews
Excellent (if not a little outdated) text that informs the reader how to create successful advertising. Uses war stories from KB&P, the authors' own ad agency, as well as examples from other competitors. A must read for anyone venturing into the advertising field.