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Understanding Customers (Marketing)
Understanding Customers - Marketing
Author: Rosemary Phipps, Craig Simmons
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. — Each chapter of Understanding Customers consists of: * ...  more »
ISBN-13: 9780750619967
ISBN-10: 0750619961
Publication Date: 1/1996
Pages: 240
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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