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Understanding Customers (CIM Student Workbook Series: Certificate)
Understanding Customers - CIM Student Workbook Series: Certificate
Author: Rosemary Phipps, Craig Simmons
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. — Each chapter of Understanding Customers consists of: * ...  more »
ISBN-13: 9780750640374
ISBN-10: 0750640375
Publication Date: 6/15/1998
Pages: 288
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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