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Understanding Marketing
Understanding Marketing
Author:
This is an extremely friendly and practical introduction to marketing - and it covers "all the bases."The book begins with an introductory chapter explaining he concept, philosophy, importance and basic techniques of marketing. It reviews the dynamic nature of marketing in a rapidly-changing society. Next, it introduces the most important aspect... more »
Author:
This is an extremely friendly and practical introduction to marketing - and it covers "all the bases."The book begins with an introductory chapter explaining he concept, philosophy, importance and basic techniques of marketing. It reviews the dynamic nature of marketing in a rapidly-changing society. Next, it introduces the most important aspect... more »
ISBN-13: 9780134904672
ISBN-10: 0134904672
Publication Date: 10/30/1997
Pages: 392
Rating: ?
ISBN-10: 0134904672
Publication Date: 10/30/1997
Pages: 392
Rating: ?
0 stars, based on 0 rating
Publisher: Prentice Hall PTR
Book Type: Textbook Binding
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Textbook Binding
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> General
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
