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Understanding Media: The Extension of Man
Understanding Media The Extension of Man
Author: Marshall McLuhan
Marshall McLuhan sees modern man as the relic of the logical, linear, "hot" culture of movable type. Stunned by his encounter with the "cool" world of mass communication, man has struggled for equilibrium--and the result has been apathy, anxiety and alienation. — The road to recovery, McLuhan suggests, is to recognize that electronic media are s...  more »
ISBN: 355440
Publication Date: 1964
Pages: 318
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Publisher: Signet Books
Book Type: Paperback
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