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Understanding Media
Understanding Media
Author: Marshall McLuhan
"...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." — ? Wall Stree...  more »
ISBN: 239737
Publication Date: 1964
Pages: 318
Rating:
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5 stars, based on 1 rating
Publisher: Signet
Book Type: Paperback
Members Wishing: 0
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