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Unthinking. by Harry Beckwith
Unthinking by Harry Beckwith
Author: Harry Beckwith
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which un...  more »
ISBN-13: 9780446574273
ISBN-10: 0446574279
Pages: 336
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Publisher: Business Plus
Book Type: Paperback
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