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Search - Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
ValueBased Marketing for BottomLine success 5 Steps to Creating Customer Value
Author: J. Nicholas DeBonis, Eric W. Balinski, Philip Allen
To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a bus...  more »
ISBN-13: 9780071396561
ISBN-10: 007139656X
Publication Date: 12/12/2002
Pages: 288
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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