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WINNING WITH THE PG 99 : Principles and Practices of Procter Gamble's Success
WINNING WITH THE PG 99 Principles and Practices of Procter Gamble's Success
Author: Charlie L. Decker
Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G's brand-management system. Now, a former P&G marketing ex...  more »
ISBN-13: 9780671582500
ISBN-10: 067158250X
Publication Date: 9/1/1998
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3.5 stars, based on 1 rating
Publisher: Sound Ideas
Book Type: Audio Cassette
Members Wishing: 0
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