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The Way Of The Warrior
The Way Of The Warrior
Author: James Dunnigan, Daniel Masterson, James F. Dunnigan
Business and war: both are forms of conflict, and both have more in common than people think. Business, like war, is the art of outdoing the competition. Businesses, like armies, need to practice strategic thinking and understand the nature of competitive conflict. CEOs devise business plans to win in the marketplace; generals use strategic thin...  more »
ISBN-13: 9780312195359
ISBN-10: 0312195354
Publication Date: 12/1/1998
Pages: 224
Rating:
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Publisher: St. Martin's Press
Book Type: Paperback
Members Wishing: 0
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