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What Women Want: The Science of Female Shopping
What Women Want The Science of Female Shopping
Author: Paco Underhill
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody?s marketplace?what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world?s marketplace?with shrewd observations and practical applications to help everybody...  more »
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ISBN-13: 9781416569961
ISBN-10: 1416569960
Publication Date: 7/19/2011
Pages: 224
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Publisher: Simon & Schuster
Book Type: Paperback
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